India’s housing market is seeing a shift in buyer preferences, with premium properties gaining ground while affordable housing loses momentum. JLL India, the Indian arm of a global real estate services and investment management firm, provides market research and analysis that helps track these changes. Its January to September 2025 data highlights the growing demand for homes priced between ₹2 crore and ₹5 crore, a trend that could influence developers’ project launches and residential supply in the coming quarters.
Apartments priced at ₹1 crore and above accounted for 62% of total housing sales between January and September 2025, compared with 52% in the corresponding period of 2024. The ₹1.5 crore to ₹3 crore category recorded 10% year on year growth, making it the largest contributor to overall housing activity. Sales in the ₹3 crore to ₹5 crore bracket increased by 3%, while properties above ₹5 crore registered 1% growth.
The affordable segment moved in the opposite direction. Sales of homes below ₹1 crore fell by 30%, reducing their share of total transactions from 48% in 2024 to 38% in 2025. Overall apartment sales reached 2.02 lakh units during the first nine months of 2025, a 12% annual decline. Premium housing, however, recorded 4% growth, demonstrating its resilience amid the broader slowdown.
Major real estate developers are reporting sustained interest in higher value homes across key markets. Their sales figures and project performance reflect the growing importance of premium housing.
Developers are adjusting their launch strategies as demand becomes more concentrated in premium housing. Residential launches totalled 2.25 lakh units between January and September 2025, down 1% year on year. Meanwhile, the supply of homes priced above ₹1 crore increased by 5%.
This shift reflects a growing preference for higher value properties and greater caution around segments experiencing weaker demand.
India’s housing market is increasingly shaped by buyers willing to spend more on premium residential properties. Although overall sales have declined, demand for higher priced homes has remained comparatively strong, encouraging developers to adjust their portfolios. If these preferences persist, premium housing could continue to attract a larger share of new launches and sales, although future growth will depend on how demand develops across price categories.
